Women’s soccer has come a long way in recent years, making a significant global impact and inspiring the next generation of female athletes. From the U.S. Women’s National Team’s fight for equal pay to the launch of the, I Am Cracker Jill Award, the world of women’s soccer has become a powerful force for change.
Cracker Jack’s I Am Cracker Jill Award
In partnership with the Women’s Sports Foundation (WSF), Cracker Jack has launched the I Am Cracker Jill Award to support young female athletes who are changing the face of sports. The award will provide $5,000 to nine contest recipients to fuel their sports endeavors, with one grand prize recipient becoming the brand’s next Cracker Jill character. Professional soccer player Mallory Swanson and professional swimmer Jessica Long are program ambassadors, sharing their #IAmCrackerJill stories and inspiring young women and girls across the nation.
U.S. Women’s National Team’s Fight for Equal Pay
Despite their incredible success on the field, women in soccer still face pay disparities compared to their male counterparts. In March 2019, the U.S. women’s soccer team filed a lawsuit demanding equal pay and equal working conditions. The team won the lawsuit, and U.S. Soccer announced groundbreaking deals with the men’s and women’s national teams that would pay both squads equally, including an even split of World Cup prize money. This victory not only benefits the players but also sets a precedent for future generations of female athletes.
Continued Success and Recognition
The U.S. Women’s National Team has continued to dominate on the field, winning the 2019 World Cup in France while amid their lawsuit against U.S. Soccer. Their tireless work to end pay inequity has earned them the title of USA TODAY Women of the Year National honoree. This recognition highlights the importance of their fight for equality and the impact it has on inspiring the next generation of female athletes.
Gotham FC’s New Pre-Match Tradition
As women’s soccer continues to grow in popularity, teams like Gotham FC of the National Women’s Soccer League are finding new ways to celebrate the connection between the team, fans, and the community. Gotham FC will feature a torch-lighting ceremony conducted by the club’s supporters and special guests at every home match. The inaugural torch lighting will include legendary athletes Carli Lloyd and Eli Manning, symbolizing enlightenment, friendship, freedom, inspiration, and hope.